PAID MEDIA
- Paid social (Instagram, TikTok, Meta).
- Paid search (Google Ads & Commerce).
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Planned media budgets and optimized
- campaigns for sales, lead generation, and
- brand awareness.
- Ran A/B testing to refine targeting, creative,
- and messaging.
- Tracked and improved key KPIs including
- CAC, LTV, and ROAS.
EMAIL + SMS
- Executed lifecycle campaigns, promotions
- and product launch campaigns.
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- Built and optimized automated flows:
- welcome, post-purchase, winback, retention.
- Segmented audiences for personalized
- journeys.
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Improved deliverability, CTR, and
- conversion through ongoing testing.
Product Launch Email for Platform’s Nate Lowman Collaboration.