FILIP SHAMIS



BRAND
PERFORMANCE














   








ABOUT

CONTACT

PRODUCT LAUNCHES

Led go-to-market strategy for new product releases across categories including official artist-designed merchandise, one-of-a-kind and editioned artworks, contemporary furniture, and premium beauty.
Defined KPIs and developed the multi-channel launch strategy, spanning email, SMS, paid/organic social, SEM, affiliate, programmatic, PR, and influencer partnerships.
Executed end-to-end launches, managing asset production, budget allocation, and performance tracking, while ensuring content was fit-for-purpose and regionally optimized across touchpoints.

Kartell Componibili Side Tables 
Exclusive colors for Design Within Reach
Platform Hoodie by Ed Ruscha
Platform Bag by Katherine Bernhardt 
Kartell Tables by Piero Lissoni
Platform x Noah Davis Estate Pillow
Jackfir Fackit
Kartell Lamp by Ferruccio Laviani
Platform x Josef and Anni Albers Foundation Cap
Platform x Josef and Anni Albers Foundation Cap
Platform Bronze Dish by Louis Eisner
Platform x Mubi Art Print by Shannon Cartier Lucy
Platform x Estate of Bill Traylor Throw Blanket
Platform T Shirt by R. Crumb
Kartell Sofa by Rodolfo Dordoni
Jackfir Candle
Platform Kite by Nate Lowman
Kartell Desk by Philippe Starck
Kartell Pendant by Philippe Starck
Platform Necklace by Brad Phillips
Platform T Shirt by Juan Pablo Echeverri
Platform Scarf by Elizabeth Peyton
Kartell Bar Stool by Philippe Starck 
Platform Cap by Mel Bochner
Platform x MZ Wallace Bag by Cynthia Talmadge
Jackfir Evergreen Eye Cream
Platform Sweatshirt by Liu Ye
Kartell Rug by Patricia Urquiola
Platform Yoga Mat by R. Crumb
Platform Yoga Mat by R. Crumb
Platform Yoga Mat by R. Crumb

ORIGINAL CAMPAIGN IMAGERY


Produced campaign visuals: briefing photographers, directing shoots, and adapting creative for use across channels.  
Created 360° product marketing toolkits, ensuring alignment from briefing through asset delivery and campaign review.
Photo by Wil Driscoll
Photo by Walker Bunting
Photo by Abi Benitez
Photo by Todd Midler
Photo by Stephen Shelesky
Photo by Filip Shamis
Photo by Nick Sethi
Photo by Tayler Smith


SOCIAL

  • Reoriented Platform’s social presence across content strategy, creator partnerships, commerce, and short-form video.
  •        +60% total audience growth.
  •        +40% engagement rate growth.
  •        Top-performing posts reached 1M+ accounts.

ORIGINAL CONTENT


  • Directed, filmed, and edited social-first content including artist interviews, event coverage, and photoshoot BTS.
    Sourced and managed influencer and UGC creator content, including both paid and organic partnerships.




EARNED SOCIAL


Drove organic visibility through strategic seeding and pitching, resulting in unsolicited posts and tags from cultural tastemakers.





PUBLIC RELATIONS



Authored press releases and drove earned media coverage through targeted pitching.
.


VIP RELATIONS


  • Cultivated relationships and secured placements with stylists and celebrities.

Guitarricadelafuente in Platform x Juan Pablo Echeverri Mariconna T-Shirt 
Offset in A/W 2003 Jean Paul Gaultier Sweater
Tyga in vintage Gianfranco Ferré Vest
Kali Uchis in vintage Jean Paul Gaultier Sweater
Emma Chamberlain with Kartell  Stepladder
Keira Knightley in Platform x Josef & Anni Albers Foundation Artist Team Cap
Emily Ratajkowski in Platform x R. Crumb Stormy Daniels T-Shirt
Halsey in S/S 2000 Maison Martin Margiela Trousers

EVENTS & ACTIVATIONS

  • Produced experiential brand and community-building events from intimate VIP activations to large-scale, open-invite gatherings.
The Chelsea Art Fair VIP opening celebration.
Kartell x Parmigiano Reggiano happy hour event.
Ella Emhoff’s Guest Curation Happy Hour. Platform supplied branded disposable cameras as an interactive touchpoint.
Kartell’s exclusive design sponsorship of The Armory Show, with presence across the VIP lounge, live theater, and bar.
Platform x Gayletter Pride Kick-Off Party.
Platform x MZ Wallace movement class led by Ash Rucker.  
Charlap Hyman Herrero Guest Curation Celebration at Gertrude Vanderbilt Whitney’s Studio. Install view.
Platform booth at The Available Works Fair.
Charity auction supporting artists that have been affected by the Los Angeles wildfire. Hosted by Nine Orchard Hotel and powered by Platform. 
Kartell new collection launch party.


THE CHELSEA ART FAIR


Launched the inaugural Chelsea Art Fair, a one-day five-gallery showcase at the legendary Hotel Chelsea, establishing it as both a cultural moment and commercial success. The event drew 3,000+ attendees with lines wrapped around the block and six figure sales. 
 Captured 35,000+ qualified leads at a CPL far below industry benchmarks. Leads were funneled through a lifecycle marketing campaign converting art enthusiasts into brand-aware collectors. 
Earned extensive press coverage in Vanity Fair, Artnet News, Whitewall, The Observer, Art Newspaper, and culture newsletters Puck, Feed Me and Coolstuff.nyc.
Developed a social content strategy around the hotels cultural legacy which outperformed benchmarks on Platform’s Instagram. When cross-posted to Platform’s parent company, David Zwirner, it became one of their top 5 performing posts of 2024.
Directed and shared live event coverage, driving record follower growth and impressions for Platform’s Instagram.
Hosted a VIP preview night, securing attendance from press, collectors, and tastemakers for a first look before the public opening. 



RETAIL & WHOLESALE

  • Secured new wholesale accounts nationwide (SFMOMA, Rarify, Erewhon, Happier Grocery etc...).
  • Partnered with retailers to launch new products and co-produce activations, in-store displays, and merchandising campaigns.

Platform display at David Zwirner Books.
Jackfir display at Happier Grocery.
Kartell pop-in at Nordstrom’s NYC flagship.