PAID MEDIA
- Paid Social (Meta, TikTok): Led full-funnel strategy from new client prospecting to conversion. Conducted audience testing
- (lookalikes, retargeting, interest- and behavior-based segments) and creative format testing.
- Paid Search (Google Ads & Commerce): Managed branded and non-branded campaigns, building and refining keyword sets
- around product mix, launches and category terms. Continuously optimized bids, ad copy, and shopping feeds.
- Programmatic & Display (Criteo & Vox Media’s Concert): Executed targeted display and video campaigns leveraging
- audience segmentation and contextual targeting to reach art and design audiences.
- Paid Publisher Placements: Planned and secured annual newsletter and media packages in leading art, culture, and
- lifestyle outlets, aligning placements with product launches and partnerships.
- Affiliate (ShareASale): Built and scaled affiliate, integrating publishers to expand reach and revenue at a guaranteed postive ROAS.
- Media Planning & Budget Optimization: Oversaw cross-channel budget planning, balancing objectives across sales, lead
- generation, and brand awareness.
EMAIL + SMS
- Executed promotional, lifecycle, and product launch campaigns optimized for deliverability, CTR, and conversion.
- Designed on-site lead capture strategies with behavioral targeting, creative variants, and messaging testing.
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- Built and optimized personalized automated flows including welcome, post-purchase, winback, and retention.
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Product Launch Email for Platform’s Nate Lowman Collaboration.