PAID MEDIA
- Paid social (Instagram, TikTok, Meta).
- Paid search (Google Ads & Commerce).
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Planned media budgets and optimized campaigns for sales, lead generation, and brand awareness.
- Ran A/B testing to refine targeting, creative, and messaging.
- Tracked and improved key KPIs including CAC, LTV, and ROAS.
EMAIL + SMS
- Executed lifecycle campaigns, promotions and product launch campaigns.
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- Built and optimized automated flows: welcome, post-purchase, winback, retention.
- Segmented audiences for personalized journeys.
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Improved deliverability, CTR, and conversion through ongoing testing.
Product Launch Email for Platform’s Nate Lowman Collaboration.