PRODUCT LAUNCHES

Led go-to-market strategy for new product releases, coordinating messaging, creative, and multi-channel rollouts.
Partnered with design and merchandising teams to ensure campaigns felt cohesive and elevated.

Kartell Componibili Side Tables
Exclusive colors for Design Within Reach

Platform x Ed Ruscha Hoodie

Platform x Katherine Bernhardt Tote Bag

Kartell Tables by Piero Lissoni

Platform x Noah Davis Bolster Pillow

Jackfir Fackit

Platform x Louis Eisner Bronze Dish

Platform x Josef and Anni Albers Foundation Cap

Platform x Josef and Anni Albers Foundation Cap

Kartell Desk by Philippe Starck

Platform x Estate of Bill Traylor Throw Blanket

Kartell Lamp by Ferruccio Laviani

Platform x R. Crumb T Shirt

Kartell Sofa by Rodolfo Dordoni

Jackfir Candle

Platform x Nate Lowman Kite

Kartell Pendant by Philippe Starck

Platform x Brad Phillips Necklace

Oil Painting by Antone Könst
Blue Omphale, 2024

Platform x Juan Pablo Echeverri T Shirt

Platform x Elizabeth Peyton Scarf

Kartell Bar Stool by Philippe Starck

Platform x Mel Bochner Hat

Platform x MZ Wallace x Cynthia Talmadge Bag

Jackfir Evergreen Eye Cream

Platform x Liu Ye Hoodie

Kartell Rug by Patricia Urquiola

Platform x R. Crumb Yoga Mat

Platform x R. Crumb Yoga Mat

Platform x R. Crumb Yoga Mat

ORIGINAL CAMPAIGN IMAGERY

Produced campaign visuals: briefing photographers, directing shoots, and adapting creative for use across digital, retail, and press.
Developed assets that became the foundation for multi-channel storytelling and brand identity.

Photo by Walker Bunting

Photo by Wil Driscoll

Photo by Abi Benitez

Photo by Todd Midler

Photo by Nick Sethi

Photo by Stephen Shelesky

Photo by Filip Shamis

Photo by Reservoir Studio

Photo by Tayler Smith

Photo by Austin Farmer

Photo by Derek Kettela

SOCIAL

Curated dynamic social feeds blending organic campaigns and cultural moments.

Contracted influencers and UGC creators to develop dynamic social-first content.

Self-produced content including interviews, event coverage, photos and reels.

Grew audiences and achieved viral reach. Top-performing posts reaching an audience of 1M+.

FEED

EARNED SOCIAL

GROWTH

January 2024

January 2025

HOMEPAGE & PDP

Planned and executed homepage updates for launches, promotions, and seasonal campaigns.
Optimized homepage and PDP to improve product discovery, capture qualified leads and conversion.
Collaborated with web development teams to deploy updates.

..

PR & MEDIA

Authored press releases and drove earned media coverage through targeted pitching to tier-one outlets.

.

VIP RELATIONS & PRODUCT SEEDING

Cultivated relationships and secured placements with stylists, celebrities, and tastemakers through targeted seeding.

Guitarricadelafuente in Platform x Juan Pablo Echeverri Mariconna T-Shirt

Kali Uchis in vintage Jean Paul Gaultier Sweater

Tyga in vintage Gianfranco Ferré Vest

Emily Ratajkowski in Platform x R. Crumb Stormy Daniels T-Shirt

Keira Knightley in Platform x Josef & Anni Albers Foundation Artist Team Cap

Offset in A/W 2003 Jean Paul Gaultier Sweater

Halsey in S/S 2000 Maison Martin Margiela Trousers

Guapdad 4000 in John Galliano for Maison Margiela Coat

EVENTS & ACTIVATIONS

Produced experiential brand events such as parties, happy hours, art fairs and charity auctions.
Generated brand activations such as fair booths, event sponsorships, and product placements.
Executed exclusive events for press and VIP’s as well as larger open-invite gatherings.

The Chelsea Art Fair VIP opening celebration.

Kartell x Parmigiano Reggiano happy hour event.

Ella Emhoff’s Guest Curation Happy Hour. Platform supplied branded disposable cameras as an interactive touchpoint.

Kartell’s exclusive design sponsorship of The Armory Show, with presence across the VIP lounge, live theater, and bar.

Kartell presence at ICFF 2022.

Platform x Gayletter Pride Kick-Off Party.

Platform x MZ Wallace movement class led by Ash Rucker.

Charlap Hyman Herrero Guest Curation Celebration at Gertrude Vanderbilt Whitney’s Studio. Install view.

Platform booth at The Available Works Fair.

Charity auction supporting artists that have been affected by the Los Angeles wildfire. Hosted by Nine Orchard Hotel and powered by Platform.

Kartell new collection launch party.

RETAIL

Pitched and secured new wholesale accounts nationwide (SFMOMA, Rarify, Erewhon, Happier Grocery etc...).

Partnered with retailers to launch new products and co-produce activations, in-store displays, and merchandising campaigns.

Negotiated placements across retailer marketing channels including email, homepage features, and catalogues.

Platform display at David Zwirner Books.

Jakcfir display at Happier Grocery.

Kartell pop-in at Nordstrom’s NYC flagship.

FILIP SHAMIS

BRAND PERFORMANCE CASE STUDY 1 CASE STUDY 2

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CASE STUDY 1
CASE STUDY 2