PRODUCT LAUNCHES
Led integrated marketing campaigns for new product releases and collaborations.
Kartell Componibili Side Tables. Exclusive colors for Design Within Reach. Platform x Ed Ruscha HoodiePlatform x Katherine Bernhardt Tote BagKartell Thierry Tables by Piero LissoniPlatform x Noah Davis Bolster PillowJackfir FackitPlatform x Josef and Anni Albers Foundation Team CapPlatform x Josef and Anni Albers Foundation Team CapPlatform x Estate of Bill Traylor Throw BlanketKartell Geen-A Lamp by Ferruccio LavianiPlatform x R. Crumb Stormy Daniels T ShirtKartell K-Waiting Sofa by Rodolfo DordoniPlatform x Nate Lowman KitePlatform x Brad Phillips NecklaceAntone Könst. Blue Omphale, 2024. Oil on linen. Platform x Elizabeth Peyton Silk ScarfKartell A.I. Bar Stool by Philippe Starck Platform x MZ Wallace Aspiring Actress Bag by Cynthia TalmadgeKartell Lunam Rug by Patricia UrquiolaJackfir Evergreen Eye CreamPlatform x R. Crumb Yoga MatPlatform x R. Crumb Yoga MatPlatform x R. Crumb Yoga Mat
ORIGINAL CAMPAIGN IMAGERY
Produced original campaign visuals deployed seamlessly across all brand channels.
Photo by Walker BuntingPhoto by Todd MidlerPhoto by Tayler Smith Photo by Abi BenitezPhoto by Nick SethiPhoto by Reservoir StudioPhoto by Filip ShamisPhoto by Stephen SheleskyPhoto by Reservoir StudioPhoto by Derek KettelaPhoto by Carolina Isabel SalazarPhoto by Austin Farmer
SOCIAL
Built a dynamic social presence with influencer content, UGC, reels, video, and original storytelling — fueling viral reach and audience growth, and earning organic tags from cultural tastemakers.
SOCIAL FEED
TAGGED
GROWTH
HOMEPAGE & PDP
Optimized homepage and PDP experience to drive product discovery and capture qualified leads. Worked alongside web dev teams to deploy updates.
..
PR & MEDIA
Authored press releases and drove earned media coverage through targeted pitching to tier-one outlets.
.
VIP RELATIONS & PRODUCT SEEDING
Targeted seeding campaigns, featuring product placements with celebrities, stylists, influencers and tastemakers.
Guitarricadelafuente in Platform x Juan Echeverri Mariconna T-Shirt Kali Uchis in vintage Jean Paul Gaultier SweaterTyga in vintage Gianfranco Ferré VestEmily Rajcowski in Platform x R. Crumb Stormy Daniels T-ShirtKeira Knightley in Platform x Josef & Anni Albers Foundation Artist Team CapOffset in A/W 2003 Jean Paul Gaultier SweaterHalsey in S/S 2000 Maison Martin Margiela TrousersGuapdad 4000 in John Galliano for Maison Margiela Coat
BRAND ACTIVATIONS & EVENTS
Delivered high-impact events and activations that generated cultural relevance and brand visibility.
The Chelsea Art Fair VIP opening celebration.Kartell x Parmigiano Reggiano happy hour event.Kartell’s exclusive design sponsorship of The Armory Show, with presence across the VIP lounge, live theater, and bar.Kartell presence at ICFF. Platform x Gayletter Pride Kick-Off Party.MZ Wallace x Platform movement class led by Ash Rucker. Charlap Hyman Herrero Guest Curation Celebration at Gertrude Vanderbilt Whitney’s Studio. Ella Emhoff’s Guest Curation Celebration.