FILIP SHAMIS



BRAND
PERFORMANCE

CASE STUDY 1
CASE STUDY 2









   








ABOUT

CONTACT

PRODUCT LAUNCHES

Led go-to-market strategy for new product releases, coordinating messaging, creative, and multi-channel rollouts.    
Partnered with design and merchandising teams to ensure campaigns felt cohesive and elevated.

Kartell Componibili Side Tables 
Exclusive colors for Design Within Reach
Platform x Ed Ruscha Hoodie
Platform x Katherine Bernhardt Tote Bag
Kartell Tables by Piero Lissoni
Platform x Noah Davis Bolster Pillow
Jackfir Fackit
Platform x Josef and Anni Albers Foundation Cap
Platform x Josef and Anni Albers Foundation Cap
Kartell Desk by Philippe Starck
Platform x Estate of Bill Traylor Throw Blanket
Kartell Lamp by Ferruccio Laviani
Platform x R. Crumb T Shirt
Kartell Sofa by Rodolfo Dordoni
Jackfir Candle
Platform x Nate Lowman Kite
Kartell Pendant by Philippe Starck
Platform x Brad Phillips Necklace
Oil Painting by Antone Könst 
Blue Omphale, 2024
Platform x Juan Pablo Echeverri T Shirt
Platform x Elizabeth Peyton Scarf
Kartell Bar Stool by Philippe Starck 
Platform x Mel Bochner Hat
Platform x MZ Wallace x Cynthia Talmadge Bag
Jackfir Evergreen Eye Cream
Platform x Liu Ye Hoodie
Kartell Rug by Patricia Urquiola
Platform x R. Crumb Yoga Mat
Platform x R. Crumb Yoga Mat
Platform x R. Crumb Yoga Mat


ORIGINAL CAMPAIGN

IMAGERY

Produced campaign visuals: briefing photographers, directing shoots, and adapting creative for use across digital, retail, and press. 
Developed assets that became the foundation for multi-channel storytelling and brand identity.

Photo by Walker Bunting
Photo by Wil Driscoll
Photo by Abi Benitez
Photo by Todd Midler
Photo by Nick Sethi
Photo by Stephen Shelesky
Photo by Filip Shamis
Photo by Reservoir Studio
Photo by Tayler Smith 
Photo by Austin Farmer
Photo by Derek Kettela


SOCIAL

  • Curated dynamic social feeds blending
  • organic campaigns and cultural moments. 
  • Contracted influencers and UGC creators to
  • develop dynamic social-first content.
  • Self-produced content including interviews,
  • event coverage, photos and reels.
  • Grew audiences and achieved viral reach.
  • Top posts reaching an audience of 1M+.

FEED





EARNED SOCIAL





GROWTH


January 2024
January 2025


HOMEPAGE & PDP

  • Planned and executed homepage updates
  • for launches, promotions, and seasonal campaigns.
  • Optimized homepage and PDP to improve
  • product discovery, capture qualified leads and
  • conversion.
  • Collaborated with web development teams
  • to deploy updates.
..



PR & MEDIA



Authored press releases and drove earned media coverage through targeted pitching to tier-one outlets.



VIP RELATIONS &

PRODUCT SEEDING

  • Cultivated relationships and secured
  • placements with stylists, celebrities, and
  • tastemakers through targeted seeding.

Guitarricadelafuente in Platform x Juan Pablo Echeverri Mariconna T-Shirt 
Kali Uchis in vintage Jean Paul Gaultier Sweater
Tyga in vintage Gianfranco Ferré Vest
Emily Ratajkowski in Platform x R. Crumb Stormy Daniels T-Shirt
Keira Knightley in Platform x Josef & Anni Albers Foundation Artist Team Cap
Offset in A/W 2003 Jean Paul Gaultier Sweater
Halsey in S/S 2000 Maison Martin Margiela Trousers
Guapdad 4000 in John Galliano for Maison Margiela Coat

EVENTS & ACTIVATIONS

  • Produced experiential brand events such as
  • parties, happy hours, art fairs and charity
  • auctions.
  • Generated brand activations such as fair
  • booths, event sponsorships, and product
  • placements.
  • Executed exclusive events for press and
  • VIP’s as well as larger open-invite gatherings. 

The Chelsea Art Fair VIP opening celebration.
Kartell x Parmigiano Reggiano happy hour event.
Ella Emhoff’s Guest Curation Happy Hour. Platform supplied branded disposable cameras as an interactive touchpoint.
Kartell’s exclusive design sponsorship of The Armory Show, with presence across the VIP lounge, live theater, and bar.
Kartell presence at ICFF 2022. 
Platform x Gayletter Pride Kick-Off Party.
Platform x MZ Wallace movement class led by Ash Rucker.  
Charlap Hyman Herrero Guest Curation Celebration at Gertrude Vanderbilt Whitney’s Studio. Install view.
Platform booth at The Available Works Fair.
Charity auction supporting artists that have been affected by the Los Angeles wildfire. Hosted by Nine Orchard Hotel and powered by Platform. 
Kartell new collection launch party.


RETAIL

  • Pitched and secured new wholesale
  • accounts nationwide (SFMOMA, Rarify,
  • Erewhon, Happier Grocery etc...).
  • Partnered with retailers to co-produce
  • activations, in-store displays, and
  • merchandising campaigns.
  • Negotiated placements across retailer
  • marketing channels including email, homepage
  • features, and catalogues.

Platform display at David Zwirner Books.
Jakcfir display at Happier Grocery.
Kartell pop-in at Nordstrom’s NYC flagship.