Platform x
MZ Wallace
BrandPlatform (David Zwirner) x MZ Wallace
A limited-edition bag with MZ Wallace and artist Cynthia Talmadge. I ran the campaign from first idea to sell-out.
- Nearly sold out in two days
- Cultured called it “New York’s newest It-bag”
Content
A shoot by Walker Bunting starring Annie Hamilton, who also wrote a short story for the character, plus a studio film with Cynthia.Launch
The email list got first access, a two-week social tease built anticipation, and every partner posted on launch day.Events
A VIP and press happy hour around a window by Charlap Hyman & Herrero, and a movement class at the MZ Wallace flagship.
